Robin Redbreast Day Terms and Conditions

Terms and Conditions

Redbreast will launch a video on the 12th of November 2021 titled Robin Redbreast Day 2021. This video will be uploaded on Redbreast and Chris O’Dowd’s social/digital channels. A view of the video will result in a 25 cent (euro) donation to BirdLife International. This donation amount is capped at €30,000(euro) and 120,000 views.

The total video views will be a combination of views across the below channels between the dates of 12.11.21 & 12.12.21:

A view will be counted based on the individual platform’s definition of a view:

  • YouTube: On Youtube, a video view is recorded when a viewer has watched the video for 30 seconds or more.
  • Instagram: On Instagram, a video view is recorded when a user has watched the video for 3 seconds or more
  • Twitter: On Twitter, a video view is recorded when video is watched in 50% view for 2 seconds or more, or when someone clicks to expand/unmute your video
  • Facebook: On Facebook and Facebook Live, a video view is recorded when a viewer watches the video for 3 seconds or more.

This video is part of a campaign to help raise funds and awareness for BirdLife International. Donations to BirdLife International will go towards delivering marketing and communications strategies to support the awareness of common birds, biodiversity, nature awareness and the need for public engagement.